Every page, link and second, measured before anyone redesigns.
Opinions about a website are cheap. We measure it the way visitors meet it, on four screen widths, and hand you a report that ends in one list of changes.
Ten passes over your site, all read-only.
Each pass is a script we wrote and reuse. Nothing is typed into your forms and nothing on your site changes.
What the finished document covers.
The written parts are ours; every number comes straight from the measurements. The lab's version ran to a 37-page before-and-after PDF.
Website audit
Contents of a typical report
- Verdict and scoresone page, what to do first
- Site mapevery page and how they connect
- Every pagefull-length pictures, laptop and phone
- Menus and clickswhat each control does, and what fails
- Addresses and redirectschains, loops and dead ends
- Pictures and videooversized files and what they cost
- Animation, measuredwhat moves, and what it does to speed
- Proportions and layoutspacing, type and alignment by width
- Speedpage weight, requests and load measurements
- Credibilitywhat a buyer can and cannot verify
- Competitorsthe same measurements on similar businesses
- Directionwhat a new or repaired site should be
- Every change in one listeach item tagged so it can be ticked off
Scored on what a buyer can actually see.
For the dental lab we scored 10 larger labs on 8 things a dentist can check from the outside, each from 0 to 2, for a maximum of 16. The criteria change with your trade; the method doesn't. Competitors stay unnamed outside your report, and we never republish their pages.
- Size or scale stated plainly0 · 1 · 2
- Named people with a direct line0 · 1 · 2
- How fast they respond0 · 1 · 2
- Help before the job starts0 · 1 · 2
- A clear first-order or onboarding path0 · 1 · 2
- A customer login that works0 · 1 · 2
- Testimonials a buyer can verify0 · 1 · 2
- The founder’s story0 · 1 · 2
The audit that came before a lab's rebuild.
Carlos Ceramics Dental Lab wanted a new site. Before anything changed we ran every pass above on the old one, plus the competitor study, and wrote it up as a before-and-after report. The findings shaped the rebuild: which addresses to keep, which forms to drop and how much weight to cut. Read the audit case study.
Before you spend on a redesign, or after a bad one.
What we need from you. The address. Optionally, the names of three competitors and read access to your analytics. That's all.
About the audit.
Will the audit change anything on our live site?
No. Every script only reads. It loads pages, scrolls, and presses menus, tabs and pop-ups. It never types into a field, sends a form or follows a link off your site.
Do we need to give you passwords?
Not for the public audit. Everything is measured the way a visitor would see it. Access to analytics or search tools adds detail, but it is optional.
What if the audit says we don't need a new site?
Then that is the finding. Many audits end with a short list of fixes your current developer can make. The report is yours to use with anyone.
Which competitors do you compare us with?
Ones you name, plus a few we find that customers in your area would also see. We score what a buyer can see on their sites; we don't republish their pages or name them outside your report.
After the audit
What usually follows the report.
Website rebuilds
When the audit says rebuild: every old address mapped first.
Website care
Re-run the checks every month instead of once.
Technology & AI assessment
The same measured approach, for all your tools.
A measured website audit
88 addresses, four widths, a before-and-after PDF.
Check every old link before you replace a site
One part of the audit you can run yourself.
Curious what your site weighs? We'll measure it.
Send us the address. The first call is free, and the findings are yours either way.